Transforming a local brand to an international brand
- January 24, 2017
- Posted by: admin
- Category: Uncategorized
In today´s business environment more and more businesses want to grow and one of the areas they seek to grow their brand is by developing the brand abroad. We have seen many businesses choose this strategy and spend a large amount of time and money with no success. Many businesses have chosen this strategy without much analysis in how competitive their brand actually is globally.
If you chose to make your brand an international brand by offering it abroad you need a deep understanding of the international market. You may have a very prestigious brand locally but it will not mean that you will have success abroad. Many questions must be answered in order for a local brand to be able to be successful abroad.
A business need to analyze profoundly the opportunities that exit abroad for their brand before entering the market. A lack of profound analysis means all your time and money can go to waste and you will have no results. Also one must consider that the how the time and money spent on making the brand international will affect your business overall.
At Marketing Composition we look deeply at the opportunities that our clients want to enter. We will then let out clients know if their brand is ready to enter the market in its current form or not. The next step will be to implement changes that will able the brand to be competitive in the international market.